Education Is Our
Biggest Value
Learning is the most important aspect of our work here at CM Marketing.
In that spirit, we've decided to start offering classes for people who needed a little more time and attention with their business.
Our Program In A Nutshell:
Social media can be confusing and overwhelming for businesses. It's hard to stay up-to-date on all the latest trends, new software and programs get released or updated every day, and it's difficult to know where to even start when trying to improve your social media presence.
It's also constantly changing. What worked yesterday may not work today, and what works today may not work tomorrow. It's hard to keep up with everything!
CM Marketing is proud to announce we're offering bite-sized lessons that will teach you everything you need to know about social media. You'll learn how to create a social media strategy, how to create great content, how to use social media for marketing purposes, and more!
The best part?
You can learn at your own pace, on your own time!
We'll work with your schedule to pick the best days to have a personalized 1-on-1 session.
With our easy-to-follow lessons, you will be able to understand social media like a pro in no time! Not only that, but you will also learn tactics to stay relevant and explore strategies that you can apply to your business for continued success. It’s the perfect way to get ahead of the competition and stay ahead!
Sign up today for one of our online courses and start learning how social media can work wonders for your business!
TOPICS COVERED IN THIS PROGRAM:
Social Media
For Beginners
Deciding what Social Media platform to join, and how, can be a very overwhelming decision to make. In this lesson, you’ll learn about the advertising options that are available across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok. You'll also learn best practices for creating remarkable digital ads for social media, as well as how to use real data to inform your decisions.
Intro To Social Media Marketing - Platforms & Data
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Social Media Platform Options - Which One Is Right For You & Why?
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What types of ads/campaigns do people put on social media?
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Where do you go to collect the data?
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What kind of data are you looking for?
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How do you use the data you collect to inform your business decisions?
Intro To Social Media Marketing - Content Creation
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What is a Style Guide? Brand Guide? Why are they important?
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What are Creatives?
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How do you use the data you collect to inform your content creation decisions?
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Hashtags, Geotags, Partner Tagging - How important is it?
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How to engage with your audience
Utilizing Google To Inform Business Decisions
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What does the process of setting up Google tools entail?
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What apps do businesses generally use?
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What kind of data can you gather from Google?
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How does your Google Data impact your business decisions?
Pixels
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What are pixels? How are they used?
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What's the difference between Ads & Boosts? How can you use pixels to determine which one to chose?
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What is A/B Testing? What does it look like?
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Importance of setting the right demographic parameters for your Campaigns
Customer Service
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How do you optimize your social media to meet the needs of your consumer?
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What is Social Commerce? How do I sell things on social media?
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Testimonies, Reviews, and Complaints - What should I do with these?
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Messengers - Are They Really necessary?
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What are some Tips & Tricks to best optimize my website for a better user experience and to close a sale?
Influencers & Working With People Through Social Media
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What are Influencers?
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Hierarchy of Influencers and why each tier is important
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How do you market yourself as an influencer?
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How do you get brand deals? Sponsorships?
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What is an affiliate program?
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How do you make money as an influencer?
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How does one get verified?
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How do accounts get tested for fake followers?
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How do you monetize content?